How to increase sponsorship revenue?

A white-label streaming platform can be a game-changer for cultural institutions looking to raise funds, increase patron retention, and engage their audience. It provides numerous benefits, from increased visibility and reach to enhanced revenue streams and improved user experiences. 

In this article, we’ll explore how a white-label streaming platform can help cultural institutions achieve their goals and thrive in today’s digital landscape. With the rise of digital media, more and more people are turning to streaming services for their entertainment and educational needs, making white-label streaming platforms an increasingly popular option for cultural institutions looking to reach a wider audience.

What is a White-Label Streaming Platform?

A white-label streaming platform is a platform that allows cultural institutions to brand and customize a streaming service for their own use. This service can include live performances, pre-recorded shows, educational content, curated playlists, articles, and more! 

With a white-label streaming platform, cultural institutions can provide their audiences with a seamless digital experience that reflects their brand and values. Vialma provides a turnkey solution for their partners.

Benefits of a White-Label Streaming Platform

There are numerous benefits of using a white-label streaming platform for cultural institutions, including:

Increased Revenue Streams: By offering streaming content to their audience, cultural institutions can increase their reach and attract new supporters who may not have been able to attend live events in person. This can include patrons who live too far away to attend in person, those with mobility issues, or those who simply prefer the convenience of streaming content from home. In addition to attracting new supporters, a white-label streaming platform can also increase the revenue generated from existing patrons. By offering access to exclusive content and experiences, cultural institutions can create a sense of value and exclusivity that encourages patrons to donate more and become more involved with the organization.

Increased Patron Retention: Another benefit of a white-label streaming platform is the ability to increase patron retention. By providing a high-quality, customized streaming experience, cultural institutions can build stronger relationships with their audience and keep them engaged year-round. This can include providing access to archival content, creating interactive online communities, and offering personalized recommendations based on a user’s viewing history.

Decreased costs: By moving away from traditional physical format, a white-label streaming service can bring powerful content to your patrons without having to print, order and deliver them to your patrons. It is easily replicable, accessible anywhere, and can be customized for very low cost.

Increased Visibility and Reach: Of course, one of the most significant benefits of a white-label streaming platform is the ability to reach a wider audience. With the rise of digital media, more and more people are turning to streaming services for their entertainment and educational needs. By offering a white-label streaming platform, cultural institutions can tap into this trend and reach a global audience of potential supporters.

Features of a White-Label Streaming Platform

Customization: With a white-label streaming platform, cultural institutions can brand and customize the service to their own needs. This can include adding logos, changing the color scheme, and even adding custom features and functionality.

Rights Clearing: In the music streaming business, rights clearing is one of the most difficult and time-consuming process. Leveraging a network of labels and artists, Vialma can provide first-grade content to your white-label streaming platform.

Analytics: By providing detailed analytics and insights into user behavior, a white-label streaming platform can help cultural institutions understand their audience and tailor their offerings to meet their needs.

Scalability: As cultural institutions grow and their streaming needs change, a white-label streaming platform can easily scale to accommodate these changes. This means that institutions can start small and grow their streaming service over time as needed.

‍Accessibility: With closed captions, audio descriptions, and other accessibility features, a white-label streaming platform can ensure that content is accessible to all patrons, regardless of their abilities.