Selling more tickets thanks to the season's playlist

Context

The Aix-en-Provence Festival is one of the largest events dedicated to opera and classical music in the world. Blending tradition and modernity, the festival's programming brings together Mozart's operas and world premieres, giving significant space to innovation.

This dual pursuit of artistic and technological innovation has led the Festival to develop new ways of engaging its audience and promoting its programming in the digital space.

At Vialma, we share a common vision: digital tools, far from competing with musical tradition, allow for enhancing and complementing the experience of the performance and deepening the connection between the audience and the venue well beyond the stage. Today, a significant portion of cultural consumption is made possible through digital means, especially through streaming. Therefore, Vialma has decided to offer its online streaming solution to cultural institutions aiming to modernize and renew their audience.

Solution

Vialma, in collaboration with the Aix-en-Provence Festival, has designed the season's playlist along with an embedded web player on the Festival's website. This is an innovative way for a festival to present its musical programming. Thanks to Vialma's player, the Festival's audience can now enjoy a personalized playlist featuring the season's operas while easily booking their tickets.

Vialma's innovative solution ensures a smooth and frictionless purchasing process, resulting in remarkable engagement and conversion rates. This solution is also turnkey and easy to implement: Vialma manages all rights related to recordings through its network of labels!

Results

Published in June 2023, our web player has become one of the most accessed contents on the Aix-en-Provence Festival's website, generating interactions and ticket sales. Visit this link to discover our web player.