Embedding webplayers into your site

Context

The Orchestre de Paris is known for its programming that combines artistic excellence and modernity, while at the same time pursuing an ambitious policy of openness. All these issues have led the Orchestre de Paris to reflect on the use of digital tools to develop new ways of approaching music and extending the musical experience.

At Vialma, we share a common vision: the new digital tools, far from competing with the musical tradition, can enhance and complete the performance experience and deepen the link between the audience and the venue well beyond the stage. Today, a large proportion of cultural consumption is enabled by digital technology, and streaming in particular. Vialma has therefore decided to make its online streaming solution available to cultural institutions wishing to modernise and renew their audiences.

Solution

The Orchestre de Paris sought for a unique way to present its forthcoming artistic season. Thanks to Vialma's player, Orchestre de Paris audiences can now enjoy a personalised playlist showcasing the highlights of the new season, while booking tickets with ease.

Vialma's innovative solution ensures a smooth and frictionless purchasing process, resulting in remarkable engagement and conversion rates.Vialma's technical solution has been specifically designed for cultural institutions wishing to make their content available to their audiences. Vialma also managed recording rights, working directly with labels.

Results

Our webplayer was published in March 2023 and already became one of the most viewed content on Orchestre de Paris' website. It generated interactions with their blog and ticket sales through our CTAs.

You can visit our webplayer here.