Community-building through access to streaming and exclusive content

Context

Did you know that only 20% of the Musée d'Orsay's paintings are visible to the public? And yet, to carry out their mission of conservation, scientific research and cultural dissemination, museums - and the Musée d'Orsay in particular - must pursue active acquisition policies.

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Sponsorship is a valuable resource for these policies, and can finance specific acquisition campaigns. However, the works are not always on display in public exhibition spaces, making it more difficult to showcase the generosity of patrons.
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The Société des Amis du Musées d'Orsay et de l'Orangerie brings together over 800 patrons who contribute to the upkeep, expansion and sharing of the collections. To continue to pass on and share this passion, SAMO organizes 90 events each year. Thanking and strengthening the privileged relationship with its patrons is at the heart of the association's mission.

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This is where Vialma comes in: thanks to our online exhibition platform dedicated to patrons, exhibition possibilities are multiplied and donors can establish privileged links with the works acquired. This experience is enhanced by music, thanks to integrated playlists tailor-made for each collection!

Solution

Vialma has teamed up with SAMO to offer a digital experience as a new way to reward sponsorship. This white-label streaming platform, customised in the association's colours, gives patrons access to exclusive collections all year round.

We offer a premium multimedia platform accessible to SAMO patrons. It presents the patrons' new acquisitions with their technical descriptions, dedicated playlists and videos. By linking music and painting, and articles, our platform enriches the experience by placing the works in their cultural context.

Launched at the Gala evening organised by SAMO, the platform has been a resounding success, helping to :

• Enhance the value of patronage: highlighting the contributions of patrons creates an emotional link between donors and the works acquired.
  
• Broadening the cultural experience through the association of music and works of art, transforming passive contemplation into total cultural immersion.
  
• Extend reach and accessibility: the platform goes beyond the physical boundaries of the museum to reach audiences far from Paris, enabling them to participate in the museum's cultural life.
  

We offer a turnkey solution, taking care of rights management, curation of works and production of statistical reports, in addition to the technological solution.