AROP: a streaming platform to stay connected with a passionate audience

Every season, AROP organizes around thirty evenings for its members. AROP members include companies that can invite anyone they want (customers, employees...) to organize their public relations. The quality of these events is therefore a priority for AROP.

Vialma has partnered with AROP to offer a digital experience to sponsors, replacing physical disks. This white label streaming platform allowed sponsors to access exclusive multimedia content (videos, audio tracks, articles), strengthening the link between AROP and its sponsors to better retain them (including for sponsors who do not live in the Paris region).

Using its technical expertise and its privileged relationships with the largest independent labels, Vialma has created a turnkey streaming site (including artist rights management) and white label, in the colors of AROP, to which sponsors can access unlimited.