

The expectations of your audiences are changing, your sponsors are looking for rewards with high added value, and digital technology is opening up new fields of expression. Each challenge becomes an opportunity to strengthen your influence and diversify your income.
Reach new, younger, and connected audiences through immersive digital cultural experiences
Offer exclusive rewards that strengthen partnerships
Immerse your audiences in each program with multimedia content that reinforces engagement and facilitates conversion
Offer digital experiences outside of your programming
Offer a differentiating and memorable experience and affirm an innovative positioning
Leverage streaming and data to guide your marketing choices



Vialma supports cultural institutions in the creation of continuous, white label and turnkey digital experiences.
Thanks to music and editorialized multimedia content, you engage your audiences, promote your works and archives, and develop new sources of income.
Turnkey solutions adapted to your needs
Give the gift of discovery : immerse your audiences in your works, exhibitions and programs thanks to editorialized musical playlists
Boost ticketing and attendance: listening and interactive discovery reassure and trigger the purchase
Extend the experience post-visit or post-event
Increase digital contact time
Analysis of listening and measurement of engagement to optimize your pages and campaigns
Integrated management by data: measure engagement, segment your audiences and continuously optimize your reach

Create an exclusive space for your sponsors, members, audiences and partners
A differentiating asset in your partnership offers: VIP access, co-branded multimedia content (music, videos, podcasts, articles, etc.)
Dashboard and audience segmentation to personalize your marketing actions
Integrated management by data: measure engagement, segment your audiences and continuously optimize your reach

At Vialma, we combine white label technology, cultural expertise and editorial support. We help you design, deploy, and optimize continuous experiences that are truly relevant to your goals.

Develop new ways of approaching music and extending the musical experience

An immersive multimedia platform to bring together enthusiasts and donors around collections

Use the playlist in your programming to sell tickets

Retaining an audience through streaming and quality content

Student Pulse is the joint project of 9 of London's main orchestras and concert halls (LPO, RPO, Philharmonia, Barbican Centre, St John's Smith Square, BBC, Cadogan Hall, Southbank Centre, and the LSO)

Playlists integrated into concert pages: a lever for engagement and easy booking for symphonic music


Request a personalized demo and discover how to transform arts and culture into an interactive, activatable and measurable experience for your audiences and partners.
Let's meet! 30 minutes to discuss your challenges