Cultural institutions

Engage your audiences, value your sponsors and develop your income through streaming

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The great opportunities for cultural institutions today

The expectations of your audiences are changing, your sponsors are looking for rewards with high added value, and digital technology is opening up new fields of expression. Each challenge becomes an opportunity to strengthen your influence and diversify your income.

Rejuvenate and expand your audiences

Reach new, younger, and connected audiences through immersive digital cultural experiences

Creating more value for sponsors and sponsors

Offer exclusive rewards that strengthen partnerships

Facilitate the decision to visit or buy

Immerse your audiences in each program with multimedia content that reinforces engagement and facilitates conversion

Maintain the link with your audiences all year round

Offer digital experiences outside of your programming

Standing out in a saturated cultural agenda

Offer a differentiating and memorable experience and affirm an innovative positioning

Building a sustainable digital strategy

Leverage streaming and data to guide your marketing choices

With Vialma

With Vialma, these opportunities become concrete levers for growth and influence.

+40%
Of ticket sales
+ 30 min
Of session time
X3 KING
Average observed
4 M
titles and multimedia content
100%
customizable, in white label
Our commitment

Cultural streaming at the service of engagement and revenue

Vialma supports cultural institutions in the creation of continuous, white label and turnkey digital experiences.

Thanks to music and editorialized multimedia content, you engage your audiences, promote your works and archives, and develop new sources of income.

More engagement, more conversions

Facilitate discovery and trigger decision

From thematic playlists to interactive multimedia content, contextualize your works and programs thanks to our editorial support

Enrich your event, exhibition or concert pages to increase conversion rates

A continuous cultural experience, all year round

Maintain the connection beyond walls and events

Extend the emotion after the visit, concert or exhibition

Engage your audiences between two highlights thanks to editorialized multimedia content (music, videos, podcasts, articles,...)

More value for your sponsors and partners

Exclusive and differentiating digital devices that strengthen your partnerships

Offer a personalized platform for VIPs, sponsors, partners or their audiences

Offer a tangible and measurable benefit integrated into your sponsorship and sponsorship offers

Better know, segment and retain your audiences

Turn data into action

Analyze uses

Segment your audiences and personalize your campaigns

Turn your viewers into members, donors, and ambassadors

Our solutions

Our solutions

Turnkey solutions adapted to your needs

Web players

Give the gift of discovery : immerse your audiences in your works, exhibitions and programs thanks to editorialized musical playlists

Boost ticketing and attendance: listening and interactive discovery reassure and trigger the purchase

Extend the experience post-visit or post-event

Increase digital contact time

Analysis of listening and measurement of engagement to optimize your pages and campaigns

Integrated management by data: measure engagement, segment your audiences and continuously optimize your reach

  • Fine knowledge of uses
  • Targeted campaigns and enhanced retargeting
  • Optimization of offers and partnerships

White label platform

Create an exclusive space for your sponsors, members, audiences and partners

A differentiating asset in your partnership offers: VIP access, co-branded multimedia content (music, videos, podcasts, articles, etc.)

Dashboard and audience segmentation to personalize your marketing actions

Integrated management by data: measure engagement, segment your audiences and continuously optimize your reach

  • Fine knowledge of uses
  • Targeted campaigns and enhanced retargeting
  • Optimization of offers and partnerships
Our difference

A cultural and strategic partner

At Vialma, we combine white label technology, cultural expertise and editorial support. We help you design, deploy, and optimize continuous experiences that are truly relevant to your goals.

Cultural experiences that create value

Together with you, we design concrete mechanisms to strengthen the commitment of your audiences and employees, enhance your partnerships and develop new sources of income.

Unique editorial depth

A rich library of over 4 million titles, videos, and podcasts to create experiences tailored to your needs.

A partner committed to co-creating tailor-made experiences

Seamless, proactive collaboration that is aligned with your goals, constraints and audiences.

Data-driven management

Analysis of uses, recommendations for optimization and continuous improvement of performance.

Customer review

They trust us

“Vialma has been with us since the beginning. We were able to enrich our communication with our viewers and subscribers thanks to playlists, players and many other proposals. A great adventure during which we were able to test numerous offers that Vialma has constantly adapted to new needs or new situations.”

Royal Philharmonic Orchestra

“Ils nous ont poussés à faire preuve de rigueur et d'ambition pour créer le meilleur produit possible et nous récoltons déjà les fruits de cette éthique et de ce dynamisme."

Société des Amis du Musée d'Orsay

“Notre partenariat avec Vialma est formidable grâce à une équipe à la fois réactive, efficace et bienveillante ! Leur expertise pointue, propositions innovantes, échanges enrichissants et collaboration très fluide ! Le tout dans une grande bienveillance, merci Vialma !”

Perce-Neige

“Un grand bravo aux équipes pour leur professionnalisme, leur bienveillance et leur énergie.”

Orchestre de Chambre de Paris

“Rien à redire nous sommes très heureuses du résultat et ravies de travailler avec vous !”

Bayerische Staatsoper

"Le Bayerische Staatsoper a grandement apprécié sa collaboration avec Vialma, l’entreprise leader du streaming culturel. Leur équipe s’est distinguée par un concept bien pensé, un riche catalogue multimédia et une grande expertise technique."

Cultural institutions

Orchestre de Paris: a webplayer to enrich the user experience of an online ticketing system

Develop new ways of approaching music and extending the musical experience

Read the case study
Cultural institutions

Société des Amis du Musée d'Orsay: an immersive multimedia platform

An immersive multimedia platform to bring together enthusiasts and donors around collections

Read the case study
Cultural institutions

Aix-en-Provence Festival: a dynamic playlist to highlight the programming

Use the playlist in your programming to sell tickets

Read the case study
Cultural institutions

AROP: a streaming platform to stay connected with a passionate audience

Retaining an audience through streaming and quality content

Read the case study
Cultural institutions

Student Pulse: streaming at the service of a ticket office

Student Pulse is the joint project of 9 of London's main orchestras and concert halls (LPO, RPO, Philharmonia, Barbican Centre, St John's Smith Square, BBC, Cadogan Hall, Southbank Centre, and the LSO)

Read the case study
Cultural institutions

How a musical institution is enriching the concert experience through online listening

Playlists integrated into concert pages: a lever for engagement and easy booking for symphonic music

Read the case study
Guillaume Descottes
Founder of Vialma

See Vialma in action

Request a personalized demo and discover how to transform arts and culture into an interactive, activatable and measurable experience for your audiences and partners.

Let's meet! 30 minutes to discuss your challenges