The digital uses of cultural audiences are changing: 69.5% of sessions on cultural sites are on mobile and more than 30% of visitors directly access the events or concerts pages without going through the home page*.
In a context where audiences are getting used to ever richer digital experiences, how can your institution transform digital technology into a lever for engagement, influence and the creation of sustainable value?
Music streaming is thus emerging as a strategic lever to enrich, extend and enhance your programming.
* Source: Substrakt 2025