Streaming and ticketing: the virtuous circle for music institutions
41% increase in conversion on concert pages equipped with an audio player at the Auditorium-Orchestre National de Lyon. (Result from a case study presented in the white paper)
What if streaming became your next growth driver?
Streaming helps people discover works, creates an emotional connection and inspires them to experience music in a concert hall. Concerts, in turn, boost listening in the weeks that follow. Yet, this dynamic often remains underutilised in the digital journeys of musical institutions.
This white paper, developed from recent academic studies, industry data and measured results from European orchestras, opera houses and concert venues, shows how to better connect the listening experience to ticket purchases and then extend the relationship after the concert.
What you will discover:
- Turning listening into purchases: understand why pre-listening removes barriers to purchase, and how to integrate it into the ticketing journey.
- Keeping the emotion alive after the concert: identify the right moments for re-listening and opportunities to extend engagement between events, in both directions: from listening to the concert, and from the concert to the next listening experience.
- Segmenting audiences through listening: go beyond demographic criteria to better understand the preferences and behaviours of your audiences.
- Get inspired by institutions taking action: discover concrete European and international case studies.
Access the full analysis and identify the levers to activate in your own digital strategy to make streaming a genuine accelerator for ticket sales.
Amplify your impact with immersive, personalized experiences that reflect you
They trust us
“Vialma has been with us since the beginning. We were able to enrich our communication with our viewers and subscribers thanks to playlists, players and many other proposals. A great adventure during which we were able to test numerous offers that Vialma has constantly adapted to new needs or new situations.”
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“The Bayerische Staatsoper greatly appreciated its collaboration with Vialma, the leading company in cultural streaming. Their team was distinguished by a well-thought-out concept, a rich multimedia catalog and a great deal of technical expertise.”
“Nothing to say, we are very happy with the result and delighted to work with you!”
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“Our partnership with Vialma is great thanks to a team that is both responsive, efficient and caring! Their in-depth expertise, innovative proposals, enriching exchanges and very fluid collaboration! All with great kindness, thank you Vialma!”