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Arts and culture as a strategic lever for creating value
Vialma transforms cultural content into multimedia experiences in the service of your goals of engagement, attractiveness and performance.
Whether you are a cultural institution, a corporate, a health or school institution, we help you make culture a strategic lever for your organization.
Strengthen engagement of your audiences and stakeholders
Create interactive cultural experiences that extend the relationship beyond an event, partnership, or highlight.
Transform arts and culture as a strategic differentiator
Make your cultural initiatives a real driver of attractiveness, loyalty and brand development.
Measure, pilot and optimize Your
cultural activations
Base your decisions on reliable usage data and personalized strategic support.
Turnkey solutions adapted to your needs
Art is a powerful lever for engagement. We put our expertise at the service of premium cultural and artistic experiences to engage audiences and meet your challenges.
Cultural institutions
Extend the cultural experience and generate new revenue streams
Enhance your programming, facilitate the purchase decision, sustainably engage your audiences and reinforce the value perceived by your sponsors and partners through continuous and interactive experiences.
Corporates
Make culture a strategic lever for your business
Promote your sponsorship and sponsorship actions, make culture a lever for CSR impact and strengthen the link with your customers, partners and employees thanks to a multimedia platform in your colors.
Health
Integrate culture into support programs
Offer cultural experiences based on scientific research that support care, promote well-being, and value the innovation of your institution.
Education
Culture as a teaching tool
Stimulate attention and cultural openness with content designed for your students and easy to deploy.
A cultural and strategic partner
At Vialma, we combine white label technology, cultural expertise and editorial support. We help you design, deploy, and optimize continuous experiences that are truly relevant to your goals.
Discover the results of our customers
Projects that transform:
when art and culture create value
Association pour le Rayonnement de l'Opéra de Paris (AROP)
To strengthen the link with their sponsors and promote their loyalty, the AROP (Association pour le Rayonnement de l'Opéra de Paris) has deployed a white label streaming platform offering exclusive multimedia content (videos, audio tracks, audio tracks, articles, interviews).
Student Pulse
A consortium of the 9 largest theaters in London has deployed a discounted ticket system designed for London students and supported by a streaming platform that promotes the discovery and engagement of audiences.
Auditorium - Orchestre National de Lyon
How can we develop new ways of approaching music and extending the musical experience?
The AONL has deployed playlists of excerpts from the program on each concert page to facilitate and encourage bookings
They trust us
“Ils nous ont poussés à faire preuve de rigueur et d'ambition pour créer le meilleur produit possible et nous récoltons déjà les fruits de cette éthique et de ce dynamisme."
“Notre partenariat avec Vialma est formidable grâce à une équipe à la fois réactive, efficace et bienveillante ! Leur expertise pointue, propositions innovantes, échanges enrichissants et collaboration très fluide ! Le tout dans une grande bienveillance, merci Vialma !”
“Un grand bravo aux équipes pour leur professionnalisme, leur bienveillance et leur énergie.”
“A huge thank you to you for the work you have done. We are more than satisfied and thank you very much for being so quick and efficient despite our tight deadlines.”
“Rien à redire nous sommes très heureuses du résultat et ravies de travailler avec vous !”
“Allowing the public to listen to the music they will discover during a concert is often the most effective way to boost ticket sales for classical shows. The Vialma team is professional and genuinely attentive to the customer.”
Vialma is a suite of white label B2B multimedia solutions that allows institutions and organizations to create and broadcast editorialized cultural experiences (musical works, contextual content, videos...) in the service of the engagement, loyalty and enhancement of audiences and partners.
Vialma is mainly aimed at:
- musical institutions (operas, orchestras, festivals)
- museums and cultural institutions
- companies involved in sponsorship or cultural sponsorship
- health facilities
- educational institutions
Our solutions are designed to meet the challenges specific to each sector.
Unlike consumer platforms, Vialma solutions are:
- B2B oriented and white label
- designed for professional and institutional uses
- focused on engagement, image, sponsorship, data and revenue
- accompanied by editorial and strategic follow-up
Vialma does not simply sell streaming, but useful and measurable cultural devices.
Vialma offers a multimedia catalog dedicated to culture including in particular:
- classical music and jazz
- thematic playlists and listening paths
- content contextualized according to your projects (seasons, exhibitions, partnerships)
The content is selected, editorialized and personalized to your image and your objectives.
Yes. Vialma is a turnkey solution that can be quickly deployed:
- simple integration on your existing sites or tools
- full graphic customization
- support at each stage (design, activation, optimization)
No technical expertise is needed on your end.
Vialma provides usage and engagement indicators:
- number of clicks, listens, time spent, content viewed
- audience segmentation
- usable data for your marketing, sponsoring or reporting actions
This data makes it possible to optimize cultural devices and to demonstrate their value.
Yes, Vialma also offers a B2C solution for lovers of classical music and jazz. Learn more.
See Vialma in action
Request a personalized demo and discover how to transform arts and culture into an interactive, activatable and measurable experience for your audiences and partners.
Let's meet! 30 minutes to discuss your challenges