Aix-en-Provence Festival: a dynamic playlist to highlight the programming

The Aix-en-Provence International Lyric Art Festival is one of the largest events dedicated to opera and classical music in the world. Combining tradition and modernity, the Festival's programming brings together Mozart operas and world creations, leaving an important place for innovation.

This double search for innovation, artistic and technological, led the Festival to develop new ways of meeting your audience on the digital space and to communicate around its programming.

Faced with this need to seek a wider audience, and wishing to optimize its ticketing, the Festival and Vialma have developed a Dynamic Playlist to present the program every year.

With the Aix-en-Provence Festival, Vialma designed the season's playlist accompanied by a webplayer integrated into the Festival site. It is a new way for a festival to present its musical programming. Thanks to the Vialma player, the Festival audience can now enjoy a custom playlist presenting the operas of the season, while reserving your tickets in all simplicity.

Vialma's innovative solution guarantees a smooth and frictionless purchasing process, which results in remarkable engagement and conversion rates.

This solution is also turnkey and easy to implement: Vialma manages all rights related to recordings thanks to its network of labels!