Student Pulse: streaming at the service of a ticket office

Student Pulse is the discounted ticketing platform designed for London students. It is the joint project of 9 of the main orchestras and concert halls in London (LPO, RPO, LPO, Philharmonia, Barbican Centre, St John's Smith Square, BBC, Cadogan Hall, Southbank Centre, and the LSO). Launched in 2013, it was a way of combining the marketing efforts of these institutions and bringing together all the offers addressed to students in a single platform.

In 2022 and after 9 years of success, the consortium trusted Vialma to relaunch the platform with a new website and a rejuvenated brand identity. The aim was to make cultural events even more accessible to students and to interest younger audiences in classical music.

After three months of market research, usage data analysis, and user interviews, Vialma designed the new Student Pulse website and launched it in October 2022.

To address the problems identified during the study phase, Vialma focused its efforts on a user-friendly design and incorporated its streaming solution directly into the platform. Vialma's streaming solution allows students to discover more about the repertoire and to book concerts they know they will enjoy!

After the delivery of the platform, Vialma provided comprehensive data reports to the partners who now have an overview of the platform's activity. Vialma also provides a marketing service for Student Pulse, ensuring visibility through social networks to develop the community over time.

Vialma provided a comprehensive service to its partners, including platform design, content creation, customer relationships, marketing campaigns, reporting, and social media management.