CORPORATES

Offer your customers, partners and employees a unique cultural experience

The big opportunities for businesses today

Businesses are no longer content with associating their name with cultural events. They are now looking to activate their commitments, to create experiences with high added value and to generate a lasting impact with their stakeholders.

With Vialma, your cultural initiatives become:

A lever for valuing your commitment

extend your partnerships beyond the event, by offering exclusive and personalized experiences to your target audiences

A tool for developing customer and partner relationships

create special, differentiating and memorable moments that strengthen relationships and brand image

A driver of employee commitment and pride in belonging

unite your teams around a common experience that conveys meaning and identity

A measurable and controllable device

integrate your cultural devices into your communication, sponsorship or public relations campaigns, with usage and engagement indicators

With Vialma

With Vialma, culture becomes a strategic lever at the service of your partnerships, your brand and your key relationships.

92%

of French people believe that culture contributes to well-being*

67%

of French people think that cultural commitment improves the image and attractiveness of a business*

71%

of French people believe that businesses do not support culture enough*

x3 ROI

Average observed

100%

customizable, in white label

* Havas Art & Culture Barometer

Our commitment

Cultural investment as a lever for brand engagement and attractiveness

Vialma transforms your commitments into actionable and measurable experiences that create value for your customers, partners and employees. Thanks to a white label B2B platform, culture becomes a strategic tool to strengthen your relationships, affirm your positioning and promote your business in the long term.

For your customers and partners

An emotional and premium experience

Exclusive access to a cultural platform that reflects your image, a prestigious digital gift

Multimedia content (classical music, jazz, videos, editorialized articles, podcasts)

Strengthened customer relationship with a high symbolic value

For your employees

Commitment & pride in belonging ‍
‍

Exclusive cultural programs to reinforce pride in belonging

Premium benefits to increase satisfaction and retention

A sign of recognition that improves the employer brand and HR & CSR commitment

For your brand

A clear return on investment
‍

Associate your image with art and culture, symbols of prestige and innovation

Promote your CSR and sponsorship actions with tangible results (uses, commitment)

Broadcast a differentiating image among your internal and external audiences

Our solutions

Turnkey solutions adapted to your needs

Web players

Playlists and editorialized content to support your engagement, loyalty and customer relationship initiatives

Seamless integration into your communication devices: website, intranet, newsletters, social networks, events

An emotional lever to reinforce the impact of your campaigns and cultural partnerships

Analysis of uses to optimize your activations and your performances

Data-based management integrated into all our solutions
Measure, value and optimize your cultural engagement

Concrete usage data by segment: customers, employees, partners
Monitoring the performance of your sponsorship or engagement programs
Useful indicators for your CSR reports and internal communications
Tangible proof of the value generated by your cultural partnerships

White label platform

100% customizable and aligned with your brand identity

Dedicated access for your customers, employees, partners or VIPs

An exclusive benefit to enrich your sponsorship, loyalty or customer relationship programs

Integrated dashboards to track engagement and segment your audiences

Data-based management integrated into all our solutions
Measure, value and optimize your cultural engagement

Concrete usage data by segment: customers, employees, partners
Monitoring the performance of your sponsorship or engagement programs
Useful indicators for your CSR reports and internal communications
Tangible proof of the value generated by your cultural partnerships

Request a demo

Our difference

A cultural and strategic partner

At Vialma, we combine white label technology, cultural expertise and editorial support. We help you design, deploy, and optimize continuous experiences that are truly relevant to your goals.

Cultural experiences that create value

Together with you, we design concrete mechanisms to strengthen the commitment of your audiences and employees, enhance your partnerships and develop new sources of income.

Unique editorial depth
‍

A rich library of over 4 million titles, videos, and podcasts to create experiences tailored to your needs.

A partner committed to co-creating tailor-made experiences

Seamless, proactive collaboration that is aligned with your goals, constraints and audiences.

Data-driven management
‍

Analysis of uses, recommendations for optimization and continuous improvement of performance.

Discover our solutions

Guillaume Descottes

Founder of Vialma

See Vialma in action

Request a personalized demo and discover how to transform arts and culture into an interactive, activatable and measurable experience for your audiences and partners.

Request a demo

Let's meet! 30 minutes to discuss your challenges

Offer your customers, partners and employees a unique cultural experience

The big opportunities for businesses today

With Vialma, culture becomes a strategic lever at the service of your partnerships, your brand and your key relationships.