Engaging your employees with a streaming service

Music has always had the power to bring people together and inspire them in new ways. It can be a great tool for engaging and motivating employees, and creating a sense of community and shared purpose. In fact, it has been proven by numerous studies that classical music can help boost well-being and concentration at work.

With the advent of classical music and jazz streaming services, businesses can now tap into this power in new and exciting ways. In this article, we'll explore how to engage your collaborators with a classical music and jazz streaming service, and share some ideas for creating custom branded playlists, articles, videos, and more.

Custom Branded Playlists

One of the most effective ways to engage employees with a classical music and jazz streaming service is by creating custom branded playlists. These playlists can be curated specifically for your business, with pieces that resonate with your team and support your brand message. For example, if your business values creativity and innovation, you could create a playlist of experimental jazz tracks that inspire out-of-the-box thinking. Alternatively, if your brand message is focused on positivity and motivation, you could create a playlist of classical pieces that are uplifting and energizing.

You can also ask your employees to create their own playlist and share them, as a way to promote healthy competition, creativity, and a sense of community.

When 61% of employees listen to music when working, Vialma can help promote your values and help your employees concentrate while keeping them happy with music.

In addition to using custom branded playlists for internal purposes, you could also share them with clients and customers. By creating playlists that align with your brand values and message, you can create a deeper connection with your audience and help differentiate yourself from competitors.

That’s exactly what we did for Focal. Vialma created a custom environment for the high-end audio equipment brand with curated playlists, so Focal can deliver high-quality music that compliments their products to their customers.

Articles and Videos on Classical Music and Jazz

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Another way to engage employees with a classical music and jazz streaming service is by providing educational content about the music. This could include articles, videos, and other resources that teach your team about the history and significance of different classical and jazz compositions, as well as the lives of the composers and performers.

By educating your employees about music, you can help them appreciate it on a deeper level, and also encourage them to explore music on their own time. This can foster a sense of curiosity and intellectual engagement that can carry over into their work and contribute to a more creative and innovative company culture.

Digital Support for Physical Events

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Another way to engage employees with a classical music and jazz streaming service is by using it as a digital support for physical events. For example, if your business hosts an annual company party or team building event, you could create a custom playlist of music to be played during the event. This could include classical and jazz tracks that are upbeat and energizing, and help create a festive and celebratory atmosphere. In Vialma, we create custom pages with articles and playlists for our clients’ special events! 

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Alternatively, if your business hosts seminars or workshops, you could use the streaming service to provide background music that helps set the mood and create a relaxed and focused environment. By using music in this way, you can enhance the overall experience for your employees, and make your events more memorable and engaging.

Hosting Watch Parties for an inclusive digital experience

For a multinational company, one challenge is to bring a sense of community despite the geographical and cultural differences. As American poet Henry Wadsworth Longfellow wrote, “Music is the universal language of mankind.” 

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A Watch Party is a live-streaming event where the audience can interact with the artists while enjoying a high-quality concert. It presents a powerful opportunity for an international organization to foster inclusivity and engage its employees in a meaningful way. By organizing such an event, the organization can transcend geographical boundaries and bring employees from different locations together in a shared virtual experience. This inclusive approach ensures that everyone, regardless of their physical location, can participate and feel connected.

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Moreover, the interactive chat feature allows employees to engage directly with the artists, fostering a sense of closeness and involvement. This interactive element not only enhances the overall event experience but also promotes dialogue, collaboration, and a sense of community among the employees. By providing an inclusive platform for online events, the organization can strengthen its internal culture, encourage employee engagement, and cultivate a shared sense of belonging across the organization's diverse workforce.

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In Vialma, we fostered this sense of community among care homes across the United Kingdom thanks to our Watch Parties, which enabled residents, even with reduced mobility, to experience a musical moment! You can read our case study here.

Other Ideas for Engaging Employees with Music Streaming

In addition to the strategies outlined above, there are many other ways to engage employees with a classical music and jazz streaming service. Here are just a few more ideas:

• Host listening parties where employees can gather to listen to and discuss different classical and jazz compositions.
• Organize blind tests online to challenge your employees’ music knowledge
• Use music as a tool for relaxation and stress relief, by playing calming classical or jazz tracks during breaks or lunchtime.

Conclusion

Overall, a classical music and jazz streaming service can be a powerful tool for engaging employees and creating a more dynamic and creative company culture. By creating custom branded playlists, providing educational resources, and using music to enhance physical events, you can help your team appreciate the beauty and power of this music, and also create a more cohesive and collaborative work environment.

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