How a musical institution is enriching the concert experience through online listening

The Auditorium-Orchestre national de Lyon: between artistic tradition and digital innovation


The Auditorium-Orchestre national de Lyon (AONL) is a major musical institution in France, recognized for the excellence of its programming and a firm policy of openness and modernity.
Its audience is composed of both loyal music lovers and more casual audiences, sometimes less familiar with the symphonic repertoire.

Making symphonic programs accessible, engaging, and understandable prior to purchase



In a context where a growing part of cultural consumption is using digital technology, the AONL wanted to strengthen the link between its artistic programming and its audiences, beyond concert time alone.

The main challenges were:

• Difficult projection of the public in programs that are sometimes demanding or little-known.
• Lack of continuity of the musical experience between concerts
• Poor use of digital tools to support the purchase decision
• Need to modernize the experience without altering the artistic requirement

Personalized audio players for cultural institutions: the Vialma device

Vialma supported the AONL in setting up personalized audio players, integrated directly into the concert pages of the Auditorium site.

Each reader offers:

• A playlist of excerpts from the concert program
• A fully personalized design in the colors of the institution
• A smooth and lightweight integration on the existing site

A white label listening experience, aligned with the artistic identity of AONL

• White label audio players
• Content edited by concert
• Total coherence with the graphic and artistic identity of the AONL

An audio solution that is easy to integrate, in accordance with musical rights and cultural constraints

• Simple integration into existing concert pages via iFrames
• Fairer management of musical rights provided by Vialma, in direct collaboration with the labels
• Solution designed specifically for the constraints of cultural institutions

The seasonal Webplayer: connecting music listening to and booking tickets

In 2023, the system was enriched with a seasonal Webplayer, integrating action buttons allowing visitors to book a ticket while listening.